Outsourced Sales Training vs. Sales Management
When people hear the words “Outsourced” and “Sales” together in the same sentence, they usually think of a sales trainer. They start to picture a classroom setting with an instructor teaching their sales professionals different selling techniques.
Outsourced sales services go beyond training and include management, development, and even sales itself. All of these outsourced services fall under the term “sales enablement.” Sales enablement is the process of providing your sales professionals with the resources they need to acquire more clients and close more business. Sales enablement resources include any tools, training, and information that will improve sales professionals’ success.
Outsourced Sales Training and Outsourced Sales Management are both considered sales enablement tools. Both services can help your sales professionals improve their sales and close more business deals, and there is some productive overlap between the two.
However, outsourced sales training and outsourced sales management are very different. Below is an explanation of their differences and how to use them to improve your sales professionals and your sales process.
What is Outsourced Sales Training?
Most businesses are familiar with Outsourced Sales Training because it is a commonly used service. Sales training focuses on teaching your sales professionals different skills and techniques to improve their sales and close more business.
Sales trainers can be thought of as rented teachers that are experts in selling. Each sales trainer has a different style to their sales approach and can offer a different perspective depending on their methodology.
If you have a team of sales professionals without a background in sales, sales training can be extremely beneficial. Some sales trainers will work one-on-one with new sales professionals that need some help breaking into the field.
Sales training can also be beneficial if your professionals are struggling to close business and need a new, fresher perspective on sales techniques. For instance, the recent pandemic has forced a lot of sales professionals to do business virtually. There are sales trainers that specialize in remote selling techniques that can help your sales professionals adjust to this new environment.
The key thing to note about sales training is that every sales trainer has a different approach. It is important that if you are considering hiring one, you take the time to learn about their methodologies to see if they fit your business and its culture.
What is Outsourced Sales Management?
Outsourced Sales Management is about process. Sale managers look at the business as a whole, to see where the sales team fits and how to best utilize them. They review your sales process and customize it to your business and its methodologies.
At Sebastian Lane Consulting, we focus on Outsourced Sales Management. We empower service professionals to convey their expertise confidently, comfortably, and effectively through our proven & repeatable sales process. When you partner with us, we create customized solutions that will develop the next generation of leaders for your business. Our services will help improve succession value and ownership payout, boost client satisfaction, and build company prestige.
A great time to consider hiring an Outsourced Sales Manager is when you have a team of sales professionals but are lacking a defined sales process to properly support them. You may also consider hiring an outsourced sales manager if the business owner is juggling sales management, in addition to more high-level business matters. A sales manager will tailor your sales process according to your methodologies and improve your sales professionals’ success, while the business owner focuses on more timely, and personally rewarding, business matters.
If you have questions about outsourced sales training vs. sales management, we are here to help. To schedule your free initial consultation, call Sebastian Lane Consulting at 443-534-6783 or email us at jesse@sebastianlaneconsulting.com. Our top priority is to provide value for your business, which is why we provide 30-day partnerships instead of binding contracts.