FAQ: Is Sebastian Lane Consulting a Franchise?
One of the most common questions we receive at Sebastian Lane Consulting is, “Are you a franchise?” This question comes with no surprise, considering how prevalent sales training franchises are these days. In today’s blog post, we discuss what a sales training franchise is and how we are different.
What is a Sales Training Franchise?
A franchise is a business model where a franchisor creates a trademark and distributes their products or services through franchisees. You may be most familiar with this business model when it comes to fast food, where a person can become a franchisee of major brands like McDonald’s or Taco Bell. Franchises extend into several other industries as well, including sales training.
Sales training franchises operate under a franchise brand, offering the brand’s sales training techniques and methodologies to people and businesses. Many business owners have come across a sales training franchise in their area because of their recent popularity, which is why we often receive the question.
For those of you that are not familiar with sales training franchises, let’s take a look at a hypothetical example to better understand this concept. Mary is an expert sales trainer who has developed sales tactics that are proven to help people sell better and close more business deals. Over the years, she has become one of the top referrals for businesses looking for sales training. Since she only has so much time to conduct training sessions, Mary hires more sales trainers to learn and teach her methodologies and grow her sales training business. At some point, she decides to franchise her brand, offering it as a business opportunity to other sales trainers across the United States. Her brand is so well-known that sales trainers begin to operate as franchisees and offer her sales tactics to businesses all over the nation.
How is Sebastian Lane Consulting Different?
At Sebastian Lane Consulting, we offer Outsources Sales Management for professional service firms. We are run by our CEO, Jesse Mahle, who has over 15 years of experience advising business owners in sales and risk management. Jesse is the sole owner and operator of the business. When our clients hire Sebastian Lane Consulting, they work directly with Jesse and his team to create a proven & repeatable sales process that is customized to their organization and its values.
We are a private, individually-owned organization, not a franchise.
We specialize in outsources sales management, not sales training.
We provide customized sales processes, not a one-size-fits-all model.
We believe your methodologies should dictate our services, not the other way around.
We empower your service professionals to convey their expertise confidently, comfortably, and effectively—we do not enforce specific sales tactics.
What are the benefits of working with Sebastian Lane Consulting?
When you work with Sebastian Lane Consulting, you will notice the following benefits:
Freedom. Small to mid-sized business owners wear many hats when running their business. The problem is when there is too little time to focus on doing what you do best—like growing your business. By outsourcing your sales management process, you will have more time to focus on other aspects of the business that require your attention.
Cost-Savings. The average salary of a sales manager is $100,000+ including benefits and commission. For a fraction of the cost, you can achieve outstanding results with an outsourced sales manager on the cutting edge of sales leadership. Outsourced sales managers use their expertise and holistic perspective to pinpoint exactly what you need to make your sales process seamless, match your core values and improve your bottom line.
Methodology Reinforcement. At Sebastian Lane Consulting, we do not force our own sales training and tactics onto your team. On the contrary, when you partner with us, we customize our services to reinforce your leadership’s methodology and translate its value to each employee’s personal goals. You can have peace of mind that your business’ values and company culture will be incorporated into everything we do.
Efficiency. The outsourced sales management process should not disrupt the regular flow of business. At Sebastian Lane Consulting, the majority of our training is completed without interruption to daily operations. In addition, your sales team will learn how to optimize their time on the job and maximize their performance.
Employee Retention. We understand the time and money involved with replacing good employees. This is why the process involves working with each employee to understand what drives them and incorporating their motivators into the sales process. As a result, your employees’ overall satisfaction will improve and you will save money on recruitment by not having to replace quality professionals.
Client Satisfaction. Clients want to be confident that they made the right decision in choosing your services and to work with your team. Our proven & repeatable process will boost the client experience and overall satisfaction, and improve outside perception of work quality.
Profit & Succession Value. If you have a proven & repeatable sales process, prospective buyers of your company will be assured that your sales process is profitable regardless of leadership. Simultaneously, an outsourced sales manager will develop the next generation of leaders, which opens the opportunity to simply transfer ownership in-house. This combination secures your legacy and maximizes ownership payout.
If you have questions about Outsourced Sales Management, we are here to help. To schedule your free initial consultation, call Sebastian Lane Consulting at 443-534-6783 or email us at jesse@sebastianlaneconsulting.com. Our top priority is to provide value for your business, which is why we provide 30-day partnerships instead of binding contracts.